About Us

Nice to meet you!
We’re Date Check Pro.

Pinpoint Software, Inc. is the parent company behind Date Check Pro. Founded in 2011 and based in beautiful Madison, WI, Date Check Pro got its start when its founder Andrew Hoeft set out to solve the problem of expired shrink. Today, we help thousands of supermarkets, retailers, and convenience stores around the world eliminate their expired shrink and provide better products and experiences for their shoppers.

In addition to Date Check Pro, Pinpoint Software has also expanded to the healthcare industry with Date Check Pro for Healthcare, as well as Taskle, a mobile checklist and audit solution.

Founder & CEO

Andrew Hoeft

From bagging groceries at fourteen to creating Pinpoint and Date Check Pro, Andrew knows the grocery industry inside and out – he’s dedicated his life to it.

Andrew is the youngest business owner to be named the Wisconsin Grocers Vendor of the Year, and is a 2x National Grocers Association speaker/panelist. He is also a strong advocate for food waste prevention initiatives, including Pinpoint’s own Stop Waste Together program.

Meet Our Team

CODY SHEEHY

Director of Operations

LISA MAVIN GISS

Senior Lead Developer

STEVE BRASK

Director of Customer Success

BETH LOWMASTER

Sales Support Specialist

JARED LEVINE

Software Developer

NATALIE TATUM

Marketing Coordinator

DAN FINK

Office Manager / Data Analyst